Part of our mandate at CommerceTI is to work with small to mid-sized businesses seeking corporate growth solutions through the innovation and integration of technology. And our Team understands that the needs and resources available to our small-business clients may be significantly different than for larger companies.
Enter E-mail Marketing – a cost-effective marketing method that works. In comparison to other media investments, such as direct mail or printed newsletters, E-mail Marketing is not only more economical, but offers wider distribution to a more specific potential customer base. Significantly, over half of Internet users check or send e-mail on a typical day – so E-mail Marketing is reaching a large percentage of the targeted market. In addition, this marketing method accommodates the fastest delivery (seconds or minutes) to land in front of potential customers.
Some campaigns designed by our Team may include e-mail initiatives that focus on developing relationship between the business and the customer, building loyalty and encouraging repeat business; some target new markets to gain new customers, or press current customers to buy immediately; or some e-mail campaigns focus on adding advertisements to e-mails sent by other companies to their customers.
In the case of reaching new customers, there is no faster way to call potential business towards a product or service. The CommerceTI Team helps clients create subscription campaigns that appeal to specific interest groups. This type of campaign has proven very successful in creating new markets as potential customers subscribe to receive information on subjects of interest about a product, service, or industry. In addition, the company is able to develop and monitor recipient profiles as prospective customers respond to specific interest categories.
With E-mail Marketing, our clients can better monitor this method’s effectiveness because ROI (Return on Investment) from E-mail Marketing campaigns can be accurately tracked on an ongoing basis. Our Team utilizes tools such as autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, and click-throughs to measure open rates, positive or negative responses, and to correlate sales with overall marketing strategies.
In a broader sense, every e-mail distributed to a potential or current customer could be considered E-mail Marketing. But our Development Team helps clients intentionally create strategic E-mail Campaigns that work in concert with the overall business strategy - marketing smart towards real sales growth.