Internet Marketing

on-line marketing strategies

CommerceTI can provide you with services to increase awareness and demand for your products and services online!  There are five main tactical areas that a site owner needs to consider when wanting to optimize their on-line point of presence.

1. Search Engine Optimization (“SEO”) is the ongoing process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results.  SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence. SEO typically requires more “up front” time and investment then other approaches such as SEM to generate initial results, but usually the results last much longer in terms of traffic generated.
2. Search Engine Marketing ("SEM") deal with paid inclusion. This is the tactic of purchasing keyword-based advertising on major search engines (such as Google Ad Words).  The main advantage of this strategy is immediate results / generation of traffic. The major disadvantage is that when you stop paying for advertising on the search engines, the results immediately stop.
3. Social Area Marketing (“SAM”). The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.
4. Layered Marketing Plan (“LMP”). This is the strategic approach of integrating web response marketing into every area of our customer’s traditional (radio, television, billboard, newspaper, print, direct-mail) advertising to maximize the effectiveness and measurability of these other forms of promotion. CommerceTI agrees with Bill Gates assessment that “the Internet has changed everything”, however, we do not believe that the internet is everything.
5. Conversion / Retention / ROI Measurement. In fact, these are three significant areas that we believe need to be addressed as part of an ongoing on-line marketing strategy. Conversion deals with getting site visitors to take the desired action once they are on the site (whether that is signing up for a service, buying a product, becoming a sponsor, or other action). Retention deals with tactics aimed at getting site visitors to return to the site and continue taking the desired actions. ROI Measurement deals with implementing tools and disciplines to accurately measure the cost / benefit of the ongoing marketing campaigns.

what is the difference between search engine friendly and search engine optimized

A "Search Engine Friendly" web site has taken steps to ensure that no barriers to search engines are blocking access for web crawlers to web content. The website has also taken steps to follow best practices guidelines in preparing web templates and interaction such that appropriately optimized content will be presented to search spiders in the best possible manner. An accessible web site will always be search engine friendly, although optimization is a separate function. CommerceTI has proprietary techniques to ensure that all of our client websites are search engine “friendly”.

As an Internet marketing strategy, Search Engine Optimization considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

CommerceTI has developed extensive and proprietary knowledge on optimizing website content to improve our client’s search engine rankings using both on-site as well as off-site tactics and this represents an important part of our internet marketing recommendations.

internet marketing analysis

CommerceTI can provide expert analysis and recommendations to assist you craft an effective / strategic internet marketing plan to meet your corporate sales, marketing and service goals. In addition, we have the resources and experience to design and implement effective web-based marketing campaigns (tactical). These services are provided as a separate and customized project which begins with our proprietary Internet Marketing Analysis and Report.Our goal is to “Create a Winning Plan” for online marketing success.

“Build it and they will come” may work for baseball in Iowa but it doesn’t work on the internet. With more than 400 billion competitive web pages, it takes a well-researched plan of action that incorporates customized deliverables to achieve your marketing goals. CommerceTI will conduct comprehensive analysis including product / service analysis, industry / competition analysis, keyword research / analysis including geographic focus, search engine placement analysis, search engine placement analysis, website analysis, reputation analysis and web analytics. The resulting program recommendations and activities / campaigns will be custom designed to best meet customer objectives and budget. The keyword list identified in the report will form part of the content objectives for the new site page copy.

In our experience, it makes little sense to jump into executing campaign tactics without first taking the time to understand where the opportunities for on-line marketing success actually lie. Therefore, we encourage our clients to first allow us to undertake an Internet Marketing Analysis on their behalf, from which CommerceTI can develop the components of an effective on-line marketing campaign that truly delivers to you the results you are looking for.

The Internet Marketing Analysis will take 30-45 days to complete, including the preparation of a comprehensive report of findings / recommendations as well as presentation of these to you and your team.

Internet Marketing Campaigns are usually conducted over a 6 month period and are based on the findings of the Internet Marketing Analysis and include baseline measurements, interim feedback and end of campaign analysis and feedback.